30 of the Best Valentine’s Day Beauty Picks Leave a comment

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

A lot of people hate on Valentine’s Day, but I low-key love it—and not only because it’s my birthday and I’m a sucker for sappy love stories. I love any excuse to shop, and if my birthday isn’t reason enough, then a holiday that pressures us to overindulge in sweets, love, and pink and red products surely is. I’m officially old enough to admit when I don’t really need something, but that doesn’t mean that you don’t need it. I can’t help myself—”window” and “desktop” shopping brings me joy, and joy is all I can ask for on my day of birth. So with that in mind, I present to you 30 standout beauty finds. Some I’ve tried, and others are on my wish list, but everything is perfect for embracing this love-filled holiday. After all, we all deserve some self-love.