It’s official: The new Gucci It bag is here, and top models of the ’90s and today are the first to solidify it. The bag I’m referring to is Gucci’s
Moving Into Your Soft Life Era: How to Relocate in Style
Heavy doesn’t always mean hard work stops mattering. Long stretches of busy might once have seemed worthwhile. Yet inside the chaos, something else begins to show its face. Comfort matters
Antonia Gentry Told Us Her Valentine’s Day Gift Ideas
We’ve officially entered florists’ and jewelers’ favorite time of year: Valentine’s Day season. As February 14 nears, it’s time to start thinking about who to gift what. Loved ones, from
Anna Baryshnikov Brings Chaotic Joy in Idiotka
Here at Who What Wear, we’ve coined our fair share of quirky fashion trends. See ’80s nonnacore, blueberry milk nails, and pumpkin pants. But actress Anna Baryshnikov has given us
Reviewing Proenza Schouler’s Artfully Askew Fall 2026 Show
A flurry of newly appointed creative directors has upended fashion’s status quo in recent months, but don’t be distracted: today belongs to Rachel Scott. On February 11, she staged her
The 9 Coats an East Coaster Has In Her Closet to Look Chic
Tessa Faye O’Connell is a contributor known for her work at various fashion houses, specializing in media and public relations, currently working at Coach as its global PR director. She’s
How Pamela Anderson Prepped Her Skin for Tory Burch F/W 26
Here’s a sentence I never thought I’d write: Pamela Anderson and I have the same facialist. While the star doesn’t normally opt for getting-ready treatments in the traditional sense—I’m told
Everything To Know About The Beauty In “Wuthering Heights”
There’s nothing “traditional” about filmmaker Emerald Fennell’s recent take on Wuthering Heights, the twisted, dark romance authored by Emily Brontë in 1847. The end result? Endless possibilities for the film’s
If You Insist on Wearing Jeans to the Airport—I Recommend This Margot-Approved Pair
If you insist on wearing jeans to the airport, there’s only one cut I can recommend in good faith—and Margot Robbie just illustrated exactly why. Stepping off an international flight,
The Best Perfumes for Compliments, According to 2,000 Comments
I’ve written about fragrance for years (and collected dozens), but nothing makes me question my own taste faster than reading the comment section on any social media platform. Recently, I









