Brooks Brothers Spring 2026 Campaign Reimagines the Classics

For more than 200 years, Brooks Brothers has been known for its distinctly classic style. With its latest campaign, Make It Yours, the brand invites a new audience to reinterpret that enduring design through their own personal style, focusing on wardrobe staples that have spanned decades—oxford shirts, tailored suiting, and timeless outerwear.

Photographed by Coliena Rentmeester, the cast includes actor Leslie Bibb, creator and fashion entrepreneur Nick Wooster, comedian and television writer Alex Edelman, creator and fashion influencer TyLynn Nguyen, model, entrepreneur, and athlete Nick Arrington, and advocate, model, and director Bethann Hardison.

“When I hear Brooks Brothers, I think of a crisp shirt, I see the color blue, I see tailoring. I really see my childhood,” Bibb says. “Brooks Brothers always felt very cool and very luxe, something that was special.”

In terms of styling the collection, Nguyen approaches it with femininity in mind. “I love taking something classic and giving it a more personal, feminine twist,” she explains. “With Brooks Brothers, I’ll start with a menswear piece—like an oxford shirt or a trench—and style it with something more elevated, like a heel or a statement accessory, so it feels softer and a bit unexpected. It’s about finding a balance between structure and individuality. This spring, I’m reimagining timeless classics through a softer lens. A men’s white knitted cotton sweater worn with tailored khakis or easy denim brings effortless balance, while a crisp blue Oxford borrowed from the guys layered beneath a women’s trench lends polish with ease—each look blending structure and softness, strength and femininity.”

The intention isn’t to change what the brand has always done best, but to show how its signature pieces can be worn today.

Brooks Brothers March 2026 campaign.