Chloé’s Summer 26 Campaign Is My Antidote to Winter Blues Leave a comment

It’s that time of year when it feels like winter may never end. If you’ve been counting down the days until you can retire your sweaters, scarves, and snow boots for the season, I have something that might perk you up: Chloé’s resplendent new summer 2026 campaign. Reveling in these dreamy images might just be the next best thing to booking a beach getaway.

“I wanted to capture the rhythm of a summer day, the changing light, the warmth of the sun, and the feeling of slipping into a natural flow,” Chemena Kamali, Creative Director of Chloé, shared in a statement. “A day in nature where every sense sharpens, revealing a radiance and spontaneity that have always been at the heart of Chloé.” Sam Rock photographed six stylish women for the campaign: Awar Odhiang, Jacqui Hooper, Julia Stegner, Noor Khan, Song Ah Woo, and Stella Hanan. “Light becomes its own language, unveiling crispness in the morning air, deepening into the radiance of midday, and dissolving into the warm, enveloping glow of the sun sinking into the horizon,” the house explained in a press release. Scroll down to see Chloé’s version of a “coastal utopia.”