5 London-It-Girl Shopping Picks for March 2026

Now, I may be biased, but I believe that Londoners are the crème de la crème of stylish dressers. Whilst many would picture the rebellious, outlandish (and at times eclectic) styling often spotted at London Fashion Week, as someone who’s called the city home for the better part of a decade, I know that’s not wholly accurate. From one borough to another, there are a lot of nuances in the capsule wardrobes of the capital’s It girls. But as demonstrated by the likes of Alexa Chung, Iris Law, Kate Moss and her daughter Lila, ages and aesthetics may differ, but a distinctly “London” attitude brings us together.

Think sharp tailoring offset with sturdy denim, vintage-inspired silhouettes grounded by weather-appropriate footwear (because this is London we’re talking about, after all) and, of course, fun accessories galore. The impact of these notably stylish women across the world is clear, as their outfit formulas are picked up internationally. We’re talking oversized blazers shrugged over slip dresses, straight-leg jeans dressed up with sleek belts and ballet flats swapped for on-trend trainers when the weather’s playing up. And it’s for this very reason that London It girls were my first port of call when I started looking for outfit inspiration this March.